Founded in 2006, OLX has been a player in the online or classified ads marketplace since then. Just like platforms like POSTWANGA the main objective of the OLX marketplace is to facilitates buying and selling of basic items, goods and services such as furniture, household goods, electronics, cars and washing machines.

OLX sits on a model that can be easily described as The Online Marketplace or Online Classified.  The Online classified model is an evolution of the traditional ways of marketing and making sales for goods and services. This largely differs from posting them in newspapers, placing radio and Television commercials all with the intent that the buyer would see them. The traditional way leverages on push marketing; which means the good or service is forced on the would be buyer, the Online classified leverages on the pull strategy which means the buyer goes in search of what he needs in the online marketplace.

It may interest you to know that the online marketplace model adopted by Postwanga, Jiji and Olx  made its entrance in the early 90s when the internet was getting very popular. It became rational for people to do transactions for goods and services online as there was so much money made by printing companies in this way. This decision to create online classifieds platform by technocrats was a result of the multi-billion dollar chance the internet created.

Posting an ad is pretty simple, free and fast. First you would have to select the category your item  good or service belong to, your item may be a sport equipment, home appliance or a gadget. Next adding an ad title of not above 40 to 70 characters depending on the platform is one way to publicly display the good or item. While OLX gives a maximum of seventy characters platforms like postwanga accepts fifty five characters.

Sellers are also asked to describe their item, this description usually should carry an in-depth analysis of the item to be sold. Informations like year of purchase, state of the product, warranty, color and model could be shared in the description. Uploading real images of the item or good is very important to the ad; OLX typically allows upto 8 images to be uploaded while Postwanga gives an additional opportunity to add videos of the product this is to give buyers a rolling view of the item they are about to purchase.

It is compulsory for sellers to choose a city, include a seller's name and phone number so he or she can be easily contacted when a buyer sees the ad and wants to make further enquiries on the sale or the purchase itself, an email address must be added hence the ad can now be previewed and posted live to the marketplace.

One important thing that buyers and sellers must note is that unlike other classified sites, the likes of OLX, Jiji  and postwanga do not accept adult ads or stolen items. Making purchases on these sites are as flexible as placing them also. It’s also important to state affirmatively that the digital disruption is roving like a heat-wave and just like fintech and other enablers currently changing the scope of life and business, online classifieds are not letting down. When next you you have a need to either sell something of buy anything, do it online. Here are some recommended sites you should try, www.olx.com.ng, www.jiji.ng, www.postwanga.ng.